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While many knowledge workers may fear that the rise of artificial intelligence (AI) will threaten their jobs, this article argues that small evaluation businesses should embrace AI tools to increase their value in the marketplace and remain relevant. In this article, consultants from a research, evaluation, and strategy firm, Intention 2 Impact, Inc., make a case for using AI tools to disrupt business as usual in evaluation from theoretical and practical perspectives. Theoretically, AI may be another example of technology that was initially feared but is now ubiquitous in society. Using concrete examples, the authors describe how businesses and evaluators have evolved to keep up with changes in supply and demand. Lastly, it is posited that embracing AI will save time for those working in small businesses, which can ultimately increase added value and profitability.

_eprint: https://onlinelibrary.wiley.com/doi/pdf/10.1002/ev.20562