Positive Deviance

Positive Deviance (PD) refers to a behavioral and social change approach which is premised on the observation that in any context, certain individuals confronting similar challenges, constraints, and resource deprivations to their peers, will nonetheless employ uncommon but successful behaviors or strategies which enable them to find better solutions. Through the study of these individuals– subjects referred to as “positive deviants” - the PD approach suggests that innovative solutions to such challenges may be identified and refined from their outlying behavior.