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  • Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus...

  • Enabling Innovation is an engrossing look at some of the disaster—and success—stories surrounding technological development and diffusion in industrialized and developing countries. The book tells the story of widely divergent technologies—agricultural appliances, wind turbines, Green Revolution high yielding seeds, the Linux computer operating system, and Local Economic Trading Systems. Boru Douthwaite has constructed a "how to do it" guide to innovation management that runs counter to so...

Last update from database: 29/04/2024, 04:05 (UTC)