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I am a public policy consultant from Auckland, New Zealand. My practice specializes in evaluation and economic analysis. In this booklet I set out a model for evaluating value for investment (VFI) in social programs. The model defines VFI as an evaluative question about an economic problem. It uses explicit evaluative reasoning to provide a clear answer to the VFI question. Methods are matched to context, to provide the specific mix of evidence (economic and/or other) needed to support a wellreasoned, well-evidenced evaluative judgment.