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This learning paper provides guidance to humanitarian innovators on how to use evidence to enable and drive adoption of innovation. Innovation literature and practice show time and time again that it is difficult to scale innovations. Even when an innovation is demonstrably impactful, better than the existing solution and good value for money, it does not automatically get adopted or used in mainstream humanitarian programming. Why do evidence-based innovations face difficulties in scaling and how can innovators best position their innovation to scale? This learning paper is for innovators who want to effectively use evidence to support and enable their journey to scale. It explores the underlying social, organisational and behavioural factors that stifle uptake of innovations. It also provides guidance on how to use, prioritise and communicate evidence to overcome these barriers. The paper aims to help innovators generate and present their evidence in more tailored and nuanced ways to improve adoption and scaling of their innovations.