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Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.
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Short courses, books, and articles exhort administrators to make decisions more methodically, but there has been little analysis of the decision-making process now used by public administrators. The usual process is investigated here-and generally defended against proposals for more "scientific" methods. Decisions of individual administrators, of course, must be integrated with decisions of others to form the mosaic of public policy. This integration of individual decisions has become the...
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Dr Joseph Needham's account of the Chinese achievement in science and technology will stand as one of the great works of our time. It has been acclaimed by specialists in both East and West and also by readers with wider and more general interests. The text, based on research of a high critical quality, is supported by many hundreds of illustrations and is imbued with a warm appreciation of China. Volume I is an introductory volume, in which Dr Needham prepares his readers for the study of a...
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Adaptive Approaches [+]
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Between 1940 and 1949
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