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The Success Case Method approach is useful for documenting stories of impact and for understanding the factors that help or hinder impact. It is particularly useful for uncovering the contextual forces that influence impact. Originally designed for evaluating corporate training programs, the Success Case Method is now being applied to other programs including international development interventions. Last year, I provided technical assistance to a pilot of the Success Case Method as part of...
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Brinkerhoff’s model isn’t restricted to learning. It can be used to analyze any major business change, such as the purchase of new equipment or implementation of a new process. It’s based on the assumption that any initiative, no matter how successful or unsuccessful, will always include some success and some failure. It seeks to uncover the most impactful successes and failures of an initiative and then tell the stories behind them, backed by evidence. Your organization can use these...
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The method was developed by Robert Brinkerhoff as an alternative (or supplement) to the Kirkpatrick approach and its derivatives. It is very simple and fast (which is part of it’s appeal) and goes something like this: Step 1. Identify targeted business goals and impact expectations Step 2. Survey a large representative sample of all participants in a program to identify high impact and low impact cases Step 3. Analyze the survey data to identify: a small group of successful...
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Identification and reporting of critical success factors and program impact in an efficient, yet comprehensive manner is an inherent difficulty facing many evaluators of large-scale evaluations. This paper details how two evaluators encountered such problems in the initial review of a large-scale initiative and then successfully addressed these issues through the application of the Success Case Method in a subsequent evaluation of the same program. The Success Case Method is a down-to-earth...
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The Success Case Method (SCM) involves identifying the most and least successful cases in a program and examining them in detail. This approach was developed by Robert Brinkerhoff to assess the impact of organizational interventions, such as training and coaching, though the use of SCM is not limited to this context. It is a useful approach to document stories of impact and to develop an understanding of the factors that enhance or impede impact. The Success Case Method deliberately looks...
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