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Guidelines for good market development program design. A managers’ perspective

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Resource type
Report
Authors/contributors
Title
Guidelines for good market development program design. A managers’ perspective
Abstract
Good programme design is a key factor contributing to the success of market development programmes. Unfortunately, too many current designs have major flaws which prevent programmes becoming successful even before they get started. This document considers what makes market development programmes consistently successful and how to prevent programme design from being a hurdle to sustainable and efficient impact as scale.
Institution
BEAM Exchange
Date
2014
Language
en
URL
https://beamexchange.org/resources/186/
Accessed
06/10/2023, 10:12
Citation
Bekkers, H., & Roggekamp, P. (2014). Guidelines for good market development program design. A managers’ perspective. BEAM Exchange. https://beamexchange.org/resources/186/
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Link to this record
https://docs.adaptdev.info/lib/63JKFTQW