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We write as qualitative researchers to respond to the open letter opposing the use of generative artificial intelligence (GenAI) in reflexive qualitative research (Jowsey et al., 2025a). We believe that rejecting the technology in its entirety risks closing off methodological evolution, misunderstanding current practices, and isolating qualitative research from broader epistemic developments. We therefore advocate for a position grounded in critical engagement, methodological literacy, and...
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Despite an emerging body of scholarship on applying generative AI (GenAI) to qualitative data analysis, this area remains underdeveloped. This article evaluates how GenAI can support thematic analysis using a publicly available interview dataset from Lumivero. It introduces Guided AI Thematic Analysis (GAITA), an adaptation of King et al.’s (2018) Template Analysis. This framework positions researchers as a reflexive instrument and intellectual leader while thoroughly guiding GPT-4 in four...
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This article presents an artificial intelligence-assisted causal mapping pipeline for gathering and analysing stakeholder perspectives at scale. Evidence relevant to constructing a programme theory, as well as evidence for the causal influences flowing through it, are both collected at the same time, without the evaluator needing to possess a prior theory. The method uses an artificial intelligence interviewer to conduct interviews, automated coding to identify causal claims in the...
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“Hacking by the prompt”—writing simple yet creative conversational instructions in ChatGPT's message window—revealed many valuable additions to the evaluator's toolbox for all stages of the evaluation process. This includes the production of terms of reference and proposals for the dissemination of final reports. ChatGPT does not come with an instruction book, so evaluators must experiment creatively to understand its potential. The surprising performance of ChatGPT leads to the question:...
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Large language models (LLMs) are a type of generative artificial intelligence (AI) designed to produce text-based content. LLMs use deep learning techniques and massively large data sets to understand, summarize, generate, and predict new text. LLMs caught the public eye in early 2023 when ChatGPT (the first consumer facing LLM) was released. LLM technologies are driven by recent advances in deep-learning AI techniques, where language models are trained on extremely large text data from the...
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While many knowledge workers may fear that the rise of artificial intelligence (AI) will threaten their jobs, this article argues that small evaluation businesses should embrace AI tools to increase their value in the marketplace and remain relevant. In this article, consultants from a research, evaluation, and strategy firm, Intention 2 Impact, Inc., make a case for using AI tools to disrupt business as usual in evaluation from theoretical and practical perspectives. Theoretically, AI may...