Diffusion of Innovations
Resource type
Author/contributor
- Rogers, Everett M. (Author)
Title
Diffusion of Innovations
Abstract
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.
Publisher
Free Press of Glencoe
Date
1962
# of Pages
396
Language
en
ISBN
978-0-598-41104-4
Library Catalogue
Google Books
Citation
Rogers, E. M. (1962). Diffusion of Innovations. Free Press of Glencoe.
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