The New New Product Development Game

Resource type
Authors/contributors
Title
The New New Product Development Game
Abstract
In today’s fast-paced, fiercely competitive world of commercial new product development, speed and flexibility are essential. Companies are increasingly realizing that the old, sequential approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within […]
Publication
Harvard Business Review
Volume
1986
Issue
1
Date
1986-01-01
Accessed
29/09/2016, 12:27
Citation
Takeuchi, H., & Nonaka, I. (1986). The New New Product Development Game. Harvard Business Review, 1986(1). https://hbr.org/1986/01/the-new-new-product-development-game