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The changing culture of public administration involves accountability for results and outcomes. This article suggests that performance measurement can address such attribution questions. Contribution analysis has a major role to play in helping managers, researchers, and policymakers to arrive at conclusions about the contribution their program has made to particular outcomes. The article describes the steps necessary to produce a credible contribution story. Contents Accountability for Outcomes The Problem of Attribution The Case of Performance Measurement Recognizing the Limits of Measurement Two Uses of Performance Measurement: Understanding and Reporting Approaches to Attribution: Contribution Analysis Techniques for Strengthening Your Performance Story